Samsung continues to be the global smartphone market leader for another quarter but Chinese company Xiaomi is the fastest growing company in the same period, according to IDC’s (International Data Corporation) Quarterly Mobile Phone Tracker for Q3 2017.
A total of 373.1 million smartphones were shipped worldwide in Q3 2017, marking an year-on-year increase of 2.7%, and a quarter-on-quarter increase of 7.4%, refuting concerns that the smartphone market is shrinking.
Samsung shipped 83.3 million units in Q3. This marks an increase of 9.5% from last year when it shipped 76.1 million units and held 20.9% of the market. It now controls 22.3% of the global market share, which is more than last year’s 20.9% but less than the previous quarter’s 23.3%. Samsung also reported an overall decline in quarter-on-quarter revenue.
With 12.5% market share, Apple remained at number two. It shipped 46.7 million units in Q3 2017, marking an increase of 2.6% from the 45.5 million units shipped in the same quarter last year. Apple shipped 41 million units in Q2 2017 and had a market share of 12%. IDC attributes Apple’s success to its new iPhone 8 and 8 Plus and the price cuts of older iPhones such as the SE, 6S, and 7.
According to IDC, despite the slowdown in the Chinese smartphone market, Chinese companies are growing faster than others.
Huawei, which holds the number 3 spot in the latest rankings, shipped 39.1million units in Q3 2017, registering a growth of 16.1% over Q3 2016 when it shipped 33.7 million units. Huawei now controls 10.5% of the market share which is more than the 9.3% market it held in Q3 2016. Its market share in Q2 2017 was 11.3% and it shipped 38.5 million units. Huawei’s Mate 9 and P10 provided it the highest traction in the high-end segment, while devices under the Honor brand such as 6X and Honor 8 also did well.
Oppo occupies the fourth position in the table, with market share of 8.2%. It shipped 30.7 million units in Q3 2017, registering an year-on-year growth of 19% from Q3 2016 when it shipped 25.8 million units and held 7.1% of the market. Oppo’s market share in Q2 107 was 8.1% and it shipped 27.8 million units. Its wide portfolio of smartphones across all price points and aggressive marketing tactics has worked for them.
Xiaomi holds the fifth position with market share of 7.4%, but it registered the highest year-on-year growth of 102.6% from Q3 2016 when it controlled only 3.7% of the market share. The Beijing-based company shipped 27.6 million units in Q3 2017, 13.6 million units in Q3 2016 and 21.2 million units in Q2 2017. According to IDC, their success in India, especially during the online festival sales in September 2017, was the key catalyst for this growth. The decision to launch more smartphones in the offline market has also helped boost their market share.
“Premium flagships will capture all the hype while driving up the average selling price in Q4 2017, we still believe a clear majority of shipments will come from more affordable models across many markets,” said Anthony Scarsella, research manager with IDC.
IDC also pointed out that due to higher price of flagships, many consumers are likely to wait and watch until the prices come down after the holidays or will go for more affordable options.