11/06/2018 Mon 09:17 in Asia Pacific by Staff Writer
Sojern, travel’s marketing platform, has plans to make more hires in Singapore following the company’s growth in the Asia Pacific (APAC) region. Sojern launched its first Singapore office in March 2015 and has since grown to more than 40 employees.
In 2018, Sojern plans to expand its Singapore workforce by 25% to meet the growing demand of its rapidly expanding business. Company expansion in Singapore comes on the heels of global growth with now nearly 500 employees across 13 global locations.
“We plan to continue investing in the Asia Pacific region because we see a tremendous growth opportunity here for travel marketing,” said Russell Young, Sojern managing director of APAC. “Sojern has firmly established itself in Singapore, but we’re also serving hundreds of clients across Hong Kong, Australia, New Zealand, Thailand, Indonesia, Malaysia, and other markets. APAC has a burgeoning travel industry and we anticipate further expansion in the years to come.”
According to the World Travel and Tourism Council (WTTC), APAC tourism will double in the coming decade reaching almost US$1.2 trillion by 2026. As the industry grows, so does the demand for brands to match travellers with personalised marketing offers, whilst overcoming the challenges of precisely targeting consumers on multiple devices, channels and platforms.
In the last quarter of 2017, Sojern data showed that more than 40% of all APAC travel searches were conducted on a mobile device, yet many still complete their bookings on desktop devices. This makes cross-device targeting and analysis ever more important for travel marketers. Sojern’s proprietary data science methods are used by travel brands to help them target the right travellers at the right time on the right channel and device to drive demand.