Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

When I started my career, the business objective was clear—to identify and create real, meaningful, and sustainable value for customers. Within a few years, I distinctly remember a meeting where the head of the division said: “Never give your consumers...
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How To Solve All Your Small Business Problems From A Know-It-All

How To Solve All Your Small Business Problems From A Know-It-All

Steve Wasterval, Worstofall Design STEVE WASTERVAL, WORSTOFALL DESIGN You need more clients. You need to raise your prices. You need to market on social media. You need a passive income product. You need Facebook ads! No, no, no. If you’re struggling...
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Small Business SEO: 6 Ways to Simplify Your Weekly Approach

Small Business SEO: 6 Ways to Simplify Your Weekly Approach

I doubt many small business owners wake up in the morning and think to themselves, “I can’t wait to do some killer SEO today!” If SEO crosses an small business owner’s mind in the morning, it’s typically accompanied by feelings...
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Financial planning: Why you need to rebalance your investment portfolio

Financial planning: Why you need to rebalance your investment portfolio

During volatile markets, the tolerance band method could be more expensive than periodic rebalancing because you could be buying and selling more frequently and leading to more trading costs The bull run in the stock market that recently ended has...
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Is Your Business Confusing Product Marketing And Content Marketing?

Is Your Business Confusing Product Marketing And Content Marketing?

I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising....
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Choose the Best Small Business Loan for your Needs

Choose the Best Small Business Loan for your Needs

Starting a business is expensive. Upgrading equipment, expanding to new locations and adding employees is also pricey. No matter where you are in the business life cycle, from startup to growth, a business loan can help get you started or address specific...
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