MARKies 2019: Back for the third year with new categories

MARKies 2019: Back for the third year with new categories

Marketing magazine is launching its third annual edition of the MARKies Awards to celebrate the most innovative, creative and effective campaigns or projects spanning Singapore’s entire marketing services industry. Each year, the MARKies Awards provides agencies in Singapore with a platform to put...
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Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture. And then there are the challenges. How do you keep ideas fresh? How do you maintain focus? How...
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How Big Brands Can Resonate With Small Business Owners

How Big Brands Can Resonate With Small Business Owners

Big brands helping small businesses help everyone.PEXELS Small businesses are just that, small – often lacking C-suite of executives to manage the various critical day-to-day operation of their business. Yet they still have the ambition to take their busines...
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Reliance Home Finance in exclusive talks with an overseas investor for equity investment

Reliance Home Finance in exclusive talks with an overseas investor for equity investment

Reliance Home Finance (RHFL), a subsidiary of Reliance Capital, has entered into exclusive discussions with an overseas institutional investor for a potential equity investment into the company. Reliance Home Finance said the discussions are subject to confir...
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India has adequate ‘firepower’ to deal with rupee volatility: DEA secretary

India has adequate ‘firepower’ to deal with rupee volatility: DEA secretary

India has adequate “firepower” of foreign exchange reserves to deal with the current volatility in the rupee, the country’s Economic Affairs Secretary told reporters. The volatility is being driven by global factors including the proposed US sanctions on...
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Marketing Innovation Starts And Ends With Customer Obsession

Marketing Innovation Starts And Ends With Customer Obsession

ForresterBy Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand ...
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