Marketing to the managed inbox: Why digital marketers need to own deliverability

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email...
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Family finance: Why salaried Shah couple can achieve money goals easily

Family finance: Why salaried Shah couple can achieve money goals easily

Ketan and Prachi Shah from Ahmedabad get a combined monthly salary of Rs 1.64 lakh and are left with a surplus of Rs 25,066. Their portfolio is equity-oriented, but Financial Planner Pankaaj Maalde suggests they reduce the number of mutual funds to...
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What is Fatigue and Why Does it Plague your Small Business Team? (INFOGRAPHIC)

What is Fatigue and Why Does it Plague your Small Business Team? (INFOGRAPHIC)

If you think you have to do a physically demanding job to get fatigued, think again. The fact is, sitting at your desk all day long can leave you fatigued, with other symptoms to go along with it. According to...
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Family Finance: Why Ryalis will be able to meet their financial goals

Family Finance: Why Ryalis will be able to meet their financial goals

Accumulated savings and increase in equity exposure will help the Ryalis meet their primary goals. B.B. Ryali works in a private firm and gets a salary of Rs 1.08 lakh a month. He stays with his wife, two children aged...
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Why Bharat 22 ETF is not a good investment option

Why Bharat 22 ETF is not a good investment option

ICICI Prudential Mutual Fund has come out with a further fund offer (FFO) for Bharat 22 ETF. This FFO will be open between 19 and 22 June. Just like its earlier new fund offer (NFO), the FFO seeks to meet the...
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Realty Hotspot Series: Why Sohna Road, Gurgaon is an upcoming real estate hub

Realty Hotspot Series: Why Sohna Road, Gurgaon is an upcoming real estate hub

The average price of houses in Sohna Road is in the range of Rs 7,350 to Rs 7,439 per square feet. In the first of a series on upcoming real estate hubs around the country, ET Wealth focuses on the...
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