Why Is Robert McKee’s Marketing Strategy The Only One That Works?

Why Is Robert McKee’s Marketing Strategy The Only One That Works?

Robert McKee teaches the art of storytelling in Amsterdam The only way that companies will be able to succeed in their marketing and sales efforts is to adopt a radical strategy that has rarely been used before: telling the truth....
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Why do Indian online shoppers trust Flipkart more than Amazon? This survey has the answers

Why do Indian online shoppers trust Flipkart more than Amazon? This survey has the answers

At least on one front, homegrown Flipkart appears to be inching ahead in its fierce battle against American e-commerce major Amazon. Indian shoppers trust Flipkart as a brand more than Amazon, according to a recent survey by e-commerce advisory firm...
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Linking Aadhaar to real estate transactions could be a game changer. Here’s why.

Linking Aadhaar to real estate transactions could be a game changer. Here’s why.

A whopping 60 per cent of the black money in the country is pumped into immovable assets in the form of both residential and commercial properties, according to news reports. And everyone is in on the game, from individuals to family-managed trusts...
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Why Email Is The Locomotive Of Digital Marketing

Why Email Is The Locomotive Of Digital Marketing

Shutterstock Email marketing reminds me a lot of the rail industry. The first railroad was a steam locomotive in Wales over 200 years ago. The automobile did not kill it nor did airline travel. Did they alter how it was...
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Andrew Coyne: Most small businesses go nowhere, why tilt the tax system in their favour?

Andrew Coyne: Most small businesses go nowhere, why tilt the tax system in their favour?

Whatever else has divided the federal Liberals from their critics in the storm over their proposed reforms to the taxation of small business, the two sides have been united on one thing. The Liberals may believe some people have “abused”...
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Small Business Owners Are Retiring & Why Millennials May Not Fill The Gap on America’s Main Street

Small Business Owners Are Retiring & Why Millennials May Not Fill The Gap on America’s Main Street

A local hardware store in Worcester, Massachusetts recently announced that it was going out of business. This wouldn’t be big news, except Elwood Adams Hardware has been around since the Articles of Confederation. Dating back to 1782, it is (or...
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