Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and...
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4 important investment avenues where returns don’t matter

4 important investment avenues where returns don’t matter

Not all your investments are likely to be linked to definite future goals. ET Wealth looks at the four important investments from which you should not expect any return. Emergency fund: This is a corpus kept aside to meet unforeseen expenses such as...
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Following the money: where China’s $40bn investment in Australia is going

New data out on Chinese investment in Australia has revealed that while the mining industry is the dominant destination of funds, investment in real estate and transport infrastructure also accounts for a large proportion of Chinese activity. And while most...
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Where should I invest Rs 5,000 for five years?

Where should I invest Rs 5,000 for five years?

I want to invest around Rs 5,000 in short or mid-term funds for four to five years. My risk appetite is moderate to high. Can you suggest some good funds? –Harish Kumar If you have an investment horizon of four years, you...
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Where marketing of Santa triumphs over geography

Where marketing of Santa triumphs over geography

Lakhs of tourists visit Rovaniemi in Finland this season to call on Father Christmas in his ‘official hometown’ Here in Santa Claus Village, near the Arctic Circle, is the self-anointed ‘Official Santa’, a Finn who refused to give his real...
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2018 Budget: Where will marketers spend their dollars?

2018 Budget: Where will marketers spend their dollars?

More than half (61%) of communications and marketing leaders expect more budget going into content creation over the next 12 months, according to the Communications and Marketing Survey 2017/18 by integrated communications and marketing agency Cognito. The stu...
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