Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

When I started my career, the business objective was clear—to identify and create real, meaningful, and sustainable value for customers. Within a few years, I distinctly remember a meeting where the head of the division said: “Never give your consumers...
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