Seven Deadly Sins: The Unknown Laws That Cost Your Small Business A Fortune

Seven Deadly Sins: The Unknown Laws That Cost Your Small Business A Fortune

A bookshop owner in the Wirral was shocked to be handed a £300 fine last month by a local authority enforcement officer who accused her of flouting strict laws on waste after she threw sweet wrappers in the bin. The...
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4 old school marketing techniques that are still relevant today

4 old school marketing techniques that are still relevant today

It’s easy to get caught in the fancy digital marketing strategies available these days. From social media, content, organic, paid, mobile and various more types of marketing, it is almost overwhelming to think about all the possibilities. With even mor...
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Identifying What to Watch: 14 Key Performance Indicators That Matter

Identifying What to Watch: 14 Key Performance Indicators That Matter

As a CEO, it is your responsibility to pay attention to every detail of the business. From employee satisfaction to growth indicators, you need to be on top of how your company is performing at every turn. While there is an extensive range...
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Govt notifies new accounting standard that comes into effect on April 1

Govt notifies new accounting standard that comes into effect on April 1

Companies will have to adopt more detailed revenue recognition ways from April 1 as the government has notified a new accounting standard. The corporate affairs ministry has notified Indian Accounting Standard (Ind AS) 115 which would be effective from the...
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Why Is Robert McKee’s Marketing Strategy The Only One That Works?

Why Is Robert McKee’s Marketing Strategy The Only One That Works?

Robert McKee teaches the art of storytelling in Amsterdam The only way that companies will be able to succeed in their marketing and sales efforts is to adopt a radical strategy that has rarely been used before: telling the truth....
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Making sense of the Budget: Here are 10 charts that will help

Making sense of the Budget: Here are 10 charts that will help

The union budget is the most awaited economic exercise of the year. Thursday’s budget will be the last full budget of the Narendra Modi government before the 2019 elections. This also increases its political significance. Here are 10 charts which...
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