Pouring Billions Of Dollars Into Marketing Of Drugs

Pouring Billions Of Dollars Into Marketing Of Drugs

Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira. In recent years, direct-to-consumer (DTC) advertising has expanded to include cancer drugs, such as Opdivo. At last tally, in 2016, the biopharmaceutical industry spent $30...
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