Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

An age-old marketing need is to identify a consumer base, its preferences, and the strength of a product’s message and presentation. In the past, the focus group was a most widely used method, which may or may not have been...
read more
Millennial Marketing 101: Moving Past The Data To Get To The Transparency

Millennial Marketing 101: Moving Past The Data To Get To The Transparency

Shutterstock I am a very old millennial. Born in 1983, I entered the world right in the middle of the most significant transition in modern human history: analog to digital. So, while I am still quite fond of things like...
read more