‘Rate cut OK, but more steps needed to spur investment’

‘Rate cut OK, but more steps needed to spur investment’

Economic expansion and inflation forecasts for the current fiscal have been lowered by the Reserve Bank of India (RBI) after the growth rate fell to a five-year low, but a 25-basis-point policy rate cut has raised questions on whether the action is...
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Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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NAREDCO seeks more liquidity for real estate sector; lower GST on cement

NAREDCO seeks more liquidity for real estate sector; lower GST on cement

Realtors’ body NAREDCO on Friday said the real estate sector is in financial stress due to lack of funding from banks and NBFCs and demanded that the government take steps to improve liquidity situation of developers and also restructure their...
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Oil marketing cos permit dealers to operate more than one petrol pump

Oil marketing cos permit dealers to operate more than one petrol pump

State oil marketing companies (OMCs) have permitted dealers to operate more than one petrol pump, paving way for emergence of small chains of filling stations in the country. IndianOil, Bharat Petroleum and Hindustan Petroleum are currently in the proces...
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Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and....
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Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more

Marketing Day: Chatbots transforming the auto industry, Facebook’s auto inventory ads, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to create landing pages that convert Jan 25, 2019 by Digital Marketing Depot If you’re looking to...
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