Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

Some things keep marketers awake at night, and mobile is likely one of them. This is because more and more potential customers are going mobile only, shifting away from desktop-based user interfaces in favor of smartphones. With that comes an...
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Reliance Jio responsible for bulk of new mobile connections: TRAI report

Reliance Jio responsible for bulk of new mobile connections: TRAI report

In a monthly report, the Telecom Regulatory Authority of India (TRAI) showed that out of the more than 1.26 crore new telephone customers in the month of January, 83 lakhs were added by Reliance Jio alone. That accounts for 65.8%...
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Apply These 4 Techniques to Keep Your Small Business Relevant in the Mobile Economy

Apply These 4 Techniques to Keep Your Small Business Relevant in the Mobile Economy

With mobile connections reaching the 7 billion mark in 2012, a significant change in mobile app strategies is underway. This explosion in app development has allowed consumers to stay connected and entertained from any location. The average mobile user has...
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TRAI slashes mobile number portability charges to Rs 4 from Rs 19 per porting

TRAI slashes mobile number portability charges to Rs 4 from Rs 19 per porting

Keeping in view the upsurge in mobile number portability (MNP) requests, the Telecom Regulatory Authority of India (TRAI) has decided to slash its rate to Rs 4 per successful porting from Rs 19 earlier. The TRAI arrived at the decision...
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95 companies have set up mobile plants in India: IT minister Ravi Shankar Prasad

95 companies have set up mobile plants in India: IT minister Ravi Shankar Prasad

Information technology minister Ravi Shankar Prasad said on Sunday that 95 mobile manufacturing companies have set up their plants under the new government. “Today, 95 mobile manufacturing factories have come in India and India is becoming a big hub of...
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Five Reasons Mobile Marketing Is Becoming Even More Important

Five Reasons Mobile Marketing Is Becoming Even More Important

Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. Even more importantly, average smartphone conversion rates a...
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