7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

Leading research and advisory firm Gartner conducts several annual studies, attempting to provide insights for global industry leaders. I recently asked some of Gartner’s leading analysts and advisers to weigh in on the hot marketing issues based on research and...
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Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture. And then there are the challenges. How do you keep ideas fresh? How do you maintain focus? How...
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How do you solve a marketing problem like Mary Jane?

How do you solve a marketing problem like Mary Jane?

Tim Dewhirst is a senior research fellow in marketing and public policy at the College of Business and Economics at the University of Guelph. Despite Canada’s legalization of recreational marijuana on Oct. 17, uncertainty remains about what marijuana marketi...
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An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term Hammock himself has little use for. In addition to high-profile me...
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What you need in your marketing strategy

What you need in your marketing strategy

If you are looking to place your company on people’s radar, then a marketing strategy will help you do just that. There are elements to it that need to be present. Otherwise, any marketing efforts that you put into play...
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Video Marketing Continues To Explode As The Way To Reach Customers

Video Marketing Continues To Explode As The Way To Reach Customers

Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to...
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