Rakesh Misri Takes Over As HPCL Marketing Director

Rakesh Misri Takes Over As HPCL Marketing Director

Rakesh Misri took over as Director-Marketing of Hindustan Petroleum Corporation Ltd (HPCL) on Thursday. Prior to his appointment as Director-Marketing, Misri was Executive Director-Marketing Coordination in the public sector company. A gold medalist in Civil Engineering from REC Srinagar (now...
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Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

An age-old marketing need is to identify a consumer base, its preferences, and the strength of a product’s message and presentation. In the past, the focus group was a most widely used method, which may or may not have been...
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Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

When I started my career, the business objective was clear—to identify and create real, meaningful, and sustainable value for customers. Within a few years, I distinctly remember a meeting where the head of the division said: “Never give your consumers...
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Is Your Business Confusing Product Marketing And Content Marketing?

Is Your Business Confusing Product Marketing And Content Marketing?

I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising....
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Six Strategies For Leveraging Customer Reviews To Boost Marketing

Six Strategies For Leveraging Customer Reviews To Boost Marketing

The purpose of marketing is to create fans of your brand. In order to accomplish this, you have to capitalize on real, tangible and non-incentivized customer reviews. Historically, the retail and hospitality industries have relied heavily on user reviews, with...
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Uber Lays Off 400 Employees From Marketing Team

Uber Lays Off 400 Employees From Marketing Team

Uber CEO Dara Khosrowshahi wrote in an internal email that the company needs to address its slowing growth. (Photo by Michele Tantussi) GETTY IMAGES Topline: Uber laid off 400 employees from its marketing department Monday as the company contends with...
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