Blockchain Marketing Pro Tips: How To Get Noticed Online

Blockchain Marketing Pro Tips: How To Get Noticed Online

Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform and taken advantage of its features. A decentralized...
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Samsung’s US marketing lead quits following department investigation

Samsung’s US marketing team is in the midst of turmoil, and that might include some high-profile casualties. Wall Street Journal sources claim that Samsung recently fired “several” workers in its American marketing division after an intern...
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Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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Veen plans to enter retail marketing with its new portfolio by 2019-end

Veen plans to enter retail marketing with its new portfolio by 2019-end

Finnish premium beverage brand Veen is all set to extend its product portfolio in India. The brand, which normally sells its range of natural water in traditional glass bottles at luxury hotels, restaurants, bars and nightclubs in India, will introduce...
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Oil marketing cos permit dealers to operate more than one petrol pump

Oil marketing cos permit dealers to operate more than one petrol pump

State oil marketing companies (OMCs) have permitted dealers to operate more than one petrol pump, paving way for emergence of small chains of filling stations in the country. IndianOil, Bharat Petroleum and Hindustan Petroleum are currently in the proces...
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Want To Grow Your Business? Try These Four Marketing Pivots

Want To Grow Your Business? Try These Four Marketing Pivots

If you were to rate your marketing on a scale of 1-10, with 1 being the worst and 10 being the best, how would you rate it? I have asked this question hundreds of times over the years and have...
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