Marketing to the managed inbox: Why digital marketers need to own deliverability

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeting email...
read more
Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and....
read more
15 Challenges Marketers Faced In 2018 (And What They Learned)

15 Challenges Marketers Faced In 2018 (And What They Learned)

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving. Those who continue learning and growing will never...
read more
Marketers: Here’s your 2018 to-do list

Marketers: Here’s your 2018 to-do list

It’s been a roller coaster year for all types of business, and marketers have the job of understanding what consumers want among the noise of the fun fair. Here’s what experts suggest marketing teams focus on in 2018. Close the...
read more
Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, di...
read more
2018 Budget: Where will marketers spend their dollars?

2018 Budget: Where will marketers spend their dollars?

More than half (61%) of communications and marketing leaders expect more budget going into content creation over the next 12 months, according to the Communications and Marketing Survey 2017/18 by integrated communications and marketing agency Cognito. The stu...
read more