Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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Train to Himalayas: India and Nepal set to connect by rail line from Bihar

Train to Himalayas: India and Nepal set to connect by rail line from Bihar

ndia and Nepal are set to connect via railways with new shiny rails connecting the 34 kilometres (21 miles) between Janakpur in southeastern Nepal and Jay Nagar in the Indian state of Bihar. The railway is India’s latest bid to...
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How Marketing Psychology Can Improve Your Bottom Line

How Marketing Psychology Can Improve Your Bottom Line

Small changes can make a huge difference. We often underestimate the value of the little things: a sentence, a button, a color. Those who’ve spent any time conducting A/B split tests know, though, that small changes can lead to surprising results....
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Fresh marketing data helps boost the bottom line

Fresh marketing data helps boost the bottom line

Uncovering the hidden gems of data can help organizations make timely adjustments calls for a highly structured convergence of data sources and marketing expertise, guided by C-suite vision and needs. Weekly Edition Filled with “must read” stories, industr...
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The Apple Store Line Is Dying as iPhone Fans Order More Online

The Apple Store Line Is Dying as iPhone Fans Order More Online

The frayed scrap of paper taped to the sidewalk outside Apple’s flagship store in San Francisco’s Union Square had a simple message: $5 for photographs. The sight of Apple fans clamoring to get the latest phone was replaced Friday by...
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Line to elevate up to $1.05 Billion in twin IPO in Tokyo, the big apple

Line to elevate up to $1.05 Billion in twin IPO in Tokyo, the big apple

jap messaging app operator Line Corp on Friday stated it plans to listing stocks really worth as a whole lot as $1.05 billion in Tokyo and the big apple subsequent month, in what might be Japan’s largest initial public offering...
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