Juul said it wasn’t Big Tobacco. Now it’s considering money from the maker of Marlboro

Juul said it wasn’t Big Tobacco. Now it’s considering money from the maker of Marlboro

Brianna Soukup | Portland Press Herald | Getty Images A JUUL vape Juul has prided itself on its independence from Big Tobacco. It may not be able to much longer. The e-cigarette maker is in talks to sell a stake...
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Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture. And then there are the challenges. How do you keep ideas fresh? How do you maintain focus? How...
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Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Opinions expressed by Entrepreneur contributors are their own. Imagine having a conversation with your financial advisor. He can tell by your tone of voice or facial expression if something makes sense or if you disagree with something, and he can adjust acc...
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The Marketing Academy reveals its 2018 fellows

The Marketing Academy reveals its 2018 fellows

Top marketers from brands such as The Walt Disney Company, The Wall Street Journal and Coca-Cola are among 19 marketing leaders who have been chosen to take part in The Marketing Academy’s prestigious Fellowship programme next year. The nine-month programme....
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Standard Chartered is close to selling its real estate principal finance unit to Actis : Sources

Standard Chartered is close to selling its real estate principal finance unit to Actis : Sources

Standard Chartered is close to selling its real estate principal finance unit to private equity firm Actis, sources with knowledge of the matter said, following the bank’s decision last year to exit the loss-making business. It is also in discussions...
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McDonald’s to start cutting antibiotic use in its global chicken supply in 2018

McDonald’s to start cutting antibiotic use in its global chicken supply in 2018

McDonald’s Corp on Wednesday said that it would begin curbing the use of the high value human antibiotics in its global chicken supply in 2018, as the fast-food giant joins a broad effort to battle dangerous superbugs. McDonald’s, in a...
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