Is Podcast Marketing Right For Your Business?

Is Podcast Marketing Right For Your Business?

Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. Podcasts continue to gain popularity due to the global proliferation of smartphones. These seemingly essential devices are most...
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Why Is Robert McKee’s Marketing Strategy The Only One That Works?

Why Is Robert McKee’s Marketing Strategy The Only One That Works?

Robert McKee teaches the art of storytelling in Amsterdam The only way that companies will be able to succeed in their marketing and sales efforts is to adopt a radical strategy that has rarely been used before: telling the truth....
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Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

Julia McCoy, CEO of Express Writers Julia McCoy earned her place as a top-30 worldwide content marketer two years ago. She’s the author of two bestsellers on the topic, the creator of an online course and the founder of a content agency – Express.....
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Customer Service Is The New Marketing

Customer Service Is The New Marketing

Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem looks like a nail” thinking on my part, or even...
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Is Your People-Based Marketing Stacked for Success?

Is Your People-Based Marketing Stacked for Success?

Is Your People-Based Marketing Stacked for Success? By Alex LePage, Published 21 hrs ago facebook twitter linkedin gplus Ad Age India Newsfeed Watch: Eating Milano Cookies in the Bathroom Now Encouraged By Jessica Wohl, Published 2 hrs ago ‘Mudbound&...
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Is Your Angel Investor Playing Power Ball or Money Ball?

Is Your Angel Investor Playing Power Ball or Money Ball?

Sophisticated investors in high potential start-up companies generally take one of two approaches to angel investing, which I call “power ball” and “money ball”. Either of these approaches can yield high financial returns, but their success requires an...
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