Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and...
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Pouring Billions Of Dollars Into Marketing Of Drugs

Pouring Billions Of Dollars Into Marketing Of Drugs

Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira. In recent years, direct-to-consumer (DTC) advertising has expanded to include cancer drugs, such as Opdivo. At last tally, in 2016, the biopharmaceuti...
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PNB MetLife, ESAF Small Finance Bank enter into strategic partnership

PNB MetLife, ESAF Small Finance Bank enter into strategic partnership

ESAF SFB will leverage its outlets to offer PNB Metlife’s life insurance products PNB MetLife and Kerala-based ESAF Small Finance Bank have entered into a strategic partnership to provide customers an expanded financial services suite. The alliance will enab...
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7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

Leading research and advisory firm Gartner conducts several annual studies, attempting to provide insights for global industry leaders. I recently asked some of Gartner’s leading analysts and advisers to weigh in on the hot marketing issues based on research...
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Oil’s surge to $70 turns rupee into Asia’s worst carry-trade

Oil’s surge to $70 turns rupee into Asia’s worst carry-trade

‘ Oil’s advance to the highest level since 2014 is squeezing the carry-trade returns on the Indian rupee to a point where they are the worst in Asia. While the nation’s nominal yields are the second-highest in Asia, rupee weakness...
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How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

As a CMO how often do you meet with your counterpart in sales? Probably not often enough. According to a survey by Demand Gen Report, 45% of sales executives meet with their marketing peers less than once per quarter. This lack of alignment between sales....
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