PNB MetLife, ESAF Small Finance Bank enter into strategic partnership

PNB MetLife, ESAF Small Finance Bank enter into strategic partnership

ESAF SFB will leverage its outlets to offer PNB Metlife’s life insurance products PNB MetLife and Kerala-based ESAF Small Finance Bank have entered into a strategic partnership to provide customers an expanded financial services suite. The alliance will enable PNB...
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7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

Leading research and advisory firm Gartner conducts several annual studies, attempting to provide insights for global industry leaders. I recently asked some of Gartner’s leading analysts and advisers to weigh in on the hot marketing issues based on research...
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Oil’s surge to $70 turns rupee into Asia’s worst carry-trade

Oil’s surge to $70 turns rupee into Asia’s worst carry-trade

‘ Oil’s advance to the highest level since 2014 is squeezing the carry-trade returns on the Indian rupee to a point where they are the worst in Asia. While the nation’s nominal yields are the second-highest in Asia, rupee weakness...
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How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

As a CMO how often do you meet with your counterpart in sales? Probably not often enough. According to a survey by Demand Gen Report, 45% of sales executives meet with their marketing peers less than once per quarter. This lack of alignment between sales....
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Govt notifies new accounting standard that comes into effect on April 1

Govt notifies new accounting standard that comes into effect on April 1

Companies will have to adopt more detailed revenue recognition ways from April 1 as the government has notified a new accounting standard. The corporate affairs ministry has notified Indian Accounting Standard (Ind AS) 115 which would be effective from the...
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3 women turned their grandmother’s secret beauty recipes into a successful business

3 women turned their grandmother’s secret beauty recipes into a successful business

The recipes for the skincare products were derived from a secret diary that was found by the creators of the brand. Photo: Mail Today THE launch of vegan skincare brand First Water is what fiction is made of – three...
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