SOCIAL MEDIA MANAGEMENT FOR SMALL BUSINESSES: HOW TO DO IT

SOCIAL MEDIA MANAGEMENT FOR SMALL BUSINESSES: HOW TO DO IT

For many small business owners, social media is a burden or afterthought. It’s a time-consuming hassle that often gets left on the shelf. The internet has 4.2 billion users, 3.4 billion of whom are actively using social media. Clearly, social media management...
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How Investment Advisory Pros at Purnartha pick companies worth investing in?

How Investment Advisory Pros at Purnartha pick companies worth investing in?

Acquiring or generating wealth is a consistent and ongoing process. With little, you make more money and with more money and little risk, you accumulate more riches. Purnartha Investment Advisors, a SEBI registered firm, is your authentic partner in wealth cr...
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Marketing Is About More Than Just Marketing: How It Affects An Organization

Marketing Is About More Than Just Marketing: How It Affects An Organization

GettyGetty Marketing. It’s such a straightforward term — or is it? According to the American Marketing Association, the definition of marketing is “the activity, set of institutions and processes for creating, communicating, delivering and exchan...
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Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture. And then there are the challenges. How do you keep ideas fresh? How do you maintain focus? How...
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How do you solve a marketing problem like Mary Jane?

How do you solve a marketing problem like Mary Jane?

Tim Dewhirst is a senior research fellow in marketing and public policy at the College of Business and Economics at the University of Guelph. Despite Canada’s legalization of recreational marijuana on Oct. 17, uncertainty remains about what marijuana marketi...
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How Big Brands Can Resonate With Small Business Owners

How Big Brands Can Resonate With Small Business Owners

Big brands helping small businesses help everyone.PEXELS Small businesses are just that, small – often lacking C-suite of executives to manage the various critical day-to-day operation of their business. Yet they still have the ambition to take their busines...
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