How Some Small-Business Owners Can Now Save On Energy Costs

How Some Small-Business Owners Can Now Save On Energy Costs

Shutterstock As energy costs are one of the top three business expenses in 35% of small businesses, reducing energy bills could provide a significant boost to your bottom line. One of the simplest ways to do so is to take advantage...
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How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

As a CMO how often do you meet with your counterpart in sales? Probably not often enough. According to a survey by Demand Gen Report, 45% of sales executives meet with their marketing peers less than once per quarter. This lack of alignment between sales....
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How To Create A Big Online Presence For Your Small Business

How To Create A Big Online Presence For Your Small Business

Shutterstock A stroll down Main Street is not what it used to be. Your windows and facades may be enticing and inviting, but they are not enough to keep you competitive in these technological times. You also have to paint a...
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Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success

Sink Or Swim: How To Create Buyer Personas To Ensure Marketing Success

Shutterstock The world of marketing is much larger than it was 15 years ago. Marketing today includes not only TV and radio spots but also all aspects of online marketing — advertising, social media and video. Sadly, too many businesses waste time...
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How To Find A Sponsor For Your Marketing

How To Find A Sponsor For Your Marketing

Shutterstock Ron Seaver, founder the National Sports Forum, is an expert on how to find a sponsor for your marketing. He created his conference in 1996 as a way for the different pro sports teams to come together to share...
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How the introduction of VAT will impact real estate in the UAE

How the introduction of VAT will impact real estate in the UAE

A new tax in the United Arab Emirates could hit commercial real-estate landlords, who may struggle to pass additional costs on to their tenants. The UAE introduced a five percent Value Added Tax (VAT) – a general consumption tax which...
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