Holiday Gift Guide For Small Business Owners

Holiday Gift Guide For Small Business Owners

While there are many benefits of being a business owner–such as independence and the potential for creating wealth–there are definitely downsides. Let’s face it, the work can be very stressful. How do you deal with competition? What’s the best way to improve...
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Holiday shoppers used their phones to spend $1 billion this Thanksgiving

Holiday shoppers used their phones to spend $1 billion this Thanksgiving

Shoppers weren’t afraid to pull out their smartphones to shop on Thanksgiving, to the tune of $1 billion. Sales online Thanksgiving Day totaled $3.7 billion, up 28 percent from a year ago, Adobe Analytics said in a report Friday. That...
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Five Psychological Principles To Guide Your Holiday Marketing Campaign

Five Psychological Principles To Guide Your Holiday Marketing Campaign

Shutterstock Understanding buyer behavior and psychographic boundaries helps marketers better meet consumer demand and increase their profitability. If psychology has taught us anything in the past century, it’s that our perception of choice is actually fair...
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6 Tips To Up Your 2017 Retail Holiday Marketing

6 Tips To Up Your 2017 Retail Holiday Marketing

The 2017 holiday shopping season is expected to be one of the best in recent memory, thanks to overall improvements in the economy, low unemployment, and an increase in consumer spending. With consumers gearing up to potentially spend more this year, retaile...
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Apple Device Activations During Holiday Week Soundly Beat Samsung: Flurry Analytics

Apple Device Activations During Holiday Week Soundly Beat Samsung: Flurry Analytics

It appears Apple had a great holiday season when it came to sales of iPhone and iPad devices, while Samsung and Google did not fare so well. As per data by Flurry Analytics, Apple and Samsung together constituted 65 percent...
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iPhone 7 Plus Demand May Hit Apple’s Profits This Holiday Season

iPhone 7 Plus Demand May Hit Apple’s Profits This Holiday Season

Apple Inc said it was caught off guard by how many people want to buy its biggest smartphone, the iPhone 7 Plus, and the miscalculation may hit profits this holiday season. The technology leader is not sure it can make...
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