Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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