Pouring Billions Of Dollars Into Marketing Of Drugs

Pouring Billions Of Dollars Into Marketing Of Drugs

Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira. In recent years, direct-to-consumer (DTC) advertising has expanded to include cancer drugs, such as Opdivo. At last tally, in 2016, the biopharmaceutical industry spent $30...
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Who said stores are dead? These 5 retailers are investing billions of dollars in bricks and mortar

Who said stores are dead? These 5 retailers are investing billions of dollars in bricks and mortar

Though shoppers are increasingly spending more time and money online, that doesn’t mean retailers should ignore their stores. In fact, some of the biggest players in the industry are spending billions of dollars to remodel their existing shops, hoping to...
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2018 Budget: Where will marketers spend their dollars?

2018 Budget: Where will marketers spend their dollars?

More than half (61%) of communications and marketing leaders expect more budget going into content creation over the next 12 months, according to the Communications and Marketing Survey 2017/18 by integrated communications and marketing agency Cognito. The stu...
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Egypt passes delayed investment law to smooth business, attract dollars

A general view of Egypt’s parliament in Cairo, Egypt, February 16, 2017. Picture taken February 16, 2017. REUTERS/Atef Hussein Egypt’s parliament on Sunday passed a long-delayed investment law to streamline doing business in Egypt and to create inc...
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