Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Marketers from Coke, First Direct and Sky share their marketing moments of 2017

Aedamar Howlett, marketing director, Coca-Cola Great Britain: “As marketers, we know consumers are not one homogenous group and this year has been characterised by change. More than ever, brands need to reflect the diversity of consumers and at Coca-Cola, di...
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Direct tax collection grows 17.5% to Rs 2.24 lakh crore in April-August

Direct tax collection grows 17.5% to Rs 2.24 lakh crore in April-August

New Delhi Direct Tax collections in the first five months of the current fiscal grew 17.5% to Rs 2.24 lakh crore, mainly on account of income tax mop-up from individuals. This is 22.9% of the total budget estimates of direct taxes,...
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Twitter Adds ‘Direct Reply Count’; Will Reorder Replies Based on ‘Importance’

Twitter Adds ‘Direct Reply Count’; Will Reorder Replies Based on ‘Importance’

Twitter has announced that the social networking company will now organise the replies to a tweet in such a way that users will get to see the “best content” first, bringing its mobile apps in line with the desktop. The...
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Direct Tax Mop Up at Rs 5.54 Lakh Cr, Indirect at Rs 5.69 Lakh Cr: Government

Direct Tax Mop Up at Rs 5.54 Lakh Cr, Indirect at Rs 5.69 Lakh Cr: Government

New Delhi: Government has collected Rs 5,54,179 crore from direct tax as on February 29 and Rs 5,69,056 crore from indirect tax as on January 31 this fiscal, Parliament was informed today. According to revised estimate, Rs 7.52 lakh crore...
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