Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and...
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Elevate Your Digital Influence with This Upcoming Event

Elevate Your Digital Influence with This Upcoming Event

Digital technology has given small businesses access to all the tools previously only reserved for large enterprises. But having access to these tools does’t guarantee you’ll be good at marketing your business or brand. The Elevate Your Digital Influence e...
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Playing catch-up in the digital economy

Playing catch-up in the digital economy

The increasing diffusion of ICT in developing countries including India and the greater ICT-led convergence across sectors that we are witnessing now follows the emergence of the inter-related digital technology systems driven by Big Data, the Internet of Thin...
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Digital Detox: Resorts Offer Perks for Handing Over Phones

Digital Detox: Resorts Offer Perks for Handing Over Phones

Can you take a vacation from your cellphone? A growing number of hotels will help you find out. Some resorts are offering perks, like snorkelling tours and s’mores, to guests who manage to give up their phones for a few...
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Six Traits All Great Digital Marketing Leaders Possess

Six Traits All Great Digital Marketing Leaders Possess

Shutterstock Marketing is an extremely broad field that contains specialists and generalists. Generalists often lean toward strategy and specialists lean toward the execution of marketing tactics. However, this does not guarantee that a generalist is a good st...
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Master digital marketing to grow a business and acquire users for $19

Master digital marketing to grow a business and acquire users for $19

The Internet Business Advertising reported that U.S. advertisers spent a total of $88 billion on digital ads in 2017. To put that into perspective, advertisers spent an average of $270 trying to market to each person in the U.S last year. With...
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