Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

When I started my career, the business objective was clear—to identify and create real, meaningful, and sustainable value for customers. Within a few years, I distinctly remember a meeting where the head of the division said: “Never give your consumers...
read more
Small Business Customers Embrace AI-driven Insights and Advice Integrated Into Online and Mobile Banking

Small Business Customers Embrace AI-driven Insights and Advice Integrated Into Online and Mobile Banking

Average Rating of Financial Insights Delivered to Business Customers Is 4.6 out of 5 Following the success of its AI-driven consumer banking solutions, Personetics now brings the power of AI to small business banking. The Personetics solution is designed to...
read more
Startups target banks’ small business customers in forex payments drive

Startups target banks’ small business customers in forex payments drive

LONDON (Reuters) – Revolut and TransferWise are signing up thousands of small businesses a month for foreign exchange payments, touting slicker service and lower fees as they try to take on banks in a sector with flows of $7 trillion...
read more
Video Marketing Continues To Explode As The Way To Reach Customers

Video Marketing Continues To Explode As The Way To Reach Customers

Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to...
read more
Customers rush to buy luxury cars, SUVs before rise in GST cess

Customers rush to buy luxury cars, SUVs before rise in GST cess

An impending hike in the cess under the goods and services tax (GST) regime on luxury cars has prompted Saurabh Deshmukh, a 43-year-old doctor in Mumbai, to book a new car after dithering about the decision for months. Deshmukh, who...
read more
Samsung Galaxy Note 7 Recall: Free Gear VR Offered to Customers in India

Samsung Galaxy Note 7 Recall: Free Gear VR Offered to Customers in India

To compensate those who pre-booked the Galaxy Note 7 in India for the already announced delay in shipments due its worldwide recall, Samsung has announced it will be bundling the new Gear VR headset for free with the headset when...
read more