Six Strategies For Leveraging Customer Reviews To Boost Marketing

Six Strategies For Leveraging Customer Reviews To Boost Marketing

The purpose of marketing is to create fans of your brand. In order to accomplish this, you have to capitalize on real, tangible and non-incentivized customer reviews. Historically, the retail and hospitality industries have relied heavily on user reviews, with...
read more
Small Business Owners Can Easily Avoid This Customer Service Mistake

Small Business Owners Can Easily Avoid This Customer Service Mistake

As my son and I left a grocery store in an area where we once lived and had not been to for a couple of years, we noticed a new store across the street. It was a Japanese supermarket selling...
read more
Chicago Workshop Teaches Small Businesses about the Voice of the Customer

Chicago Workshop Teaches Small Businesses about the Voice of the Customer

The Voice of the Customer (VOC) grows louder every day. Customers can now share a bad experience easily with the world. They can take to social media, a website, blog, review sites, or forums to voice their discontent. Handle the...
read more
Marketing Innovation Starts And Ends With Customer Obsession

Marketing Innovation Starts And Ends With Customer Obsession

ForresterBy Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand ...
read more
Customer Service Is The New Marketing

Customer Service Is The New Marketing

Customer service is the new marketing. This statement may sound suspect coming from me, a customer service consultant; it sounds like an example of “when you have a hammer, every problem looks like a nail” thinking on my part, or even...
read more
Red Means Stop! Banking App Cuts Customer Spending

Red Means Stop! Banking App Cuts Customer Spending

Traffic lights don’t just work for drivers, some bank customers obey them on their smartphones too. New York: Traffic lights don’t just work for drivers, some bank customers obey them on their smartphones too. A transaction-tracking app using red, ...
read more