Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

Julia McCoy, CEO of Express Writers Julia McCoy earned her place as a top-30 worldwide content marketer two years ago. She’s the author of two bestsellers on the topic, the creator of an online course and the founder of a content agency – Express...
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Champion And Conquer Your Content Marketing Strategy

Champion And Conquer Your Content Marketing Strategy

Shutterstock Early in my digital marketing career, I read something that had a lasting impact on my approach to marketing — an essay published on the Microsoft website by Bill Gates called “Content is King.” Bill Gates is a true...
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The bane of brands: pressure of ‘always on’ content marketing

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be...
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Facebook Pledges Fewer Content Removals, New Criteria as Yet Unclear

Facebook Pledges Fewer Content Removals, New Criteria as Yet Unclear

Facebook will allow more content on its platform that it would have earlier removed because it violated its standards, with new criteria being worked out, a senior executive said on Monday, following a row over the removal of an iconic...
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Google Said to Launch Daydream VR Service Soon; Exclusive Content Lineup Planned

Google Said to Launch Daydream VR Service Soon; Exclusive Content Lineup Planned

Google is investing hundreds of thousands of dollars apiece in virtual-reality films and programs, part of a plan to line up exclusive content for the debut of its new Daydream service in the coming weeks, according to people familiar with...
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Google Tests ‘Dashboard’ Tab in Google Now to Highlight Content Across Services

As the launch of Google Assistant nears, it seems as that the search giant is adding many new functionalities to Google Now. A few days ago, Google was reportedly testing a new feature called ‘Explore Interests’ in Google Now to...
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