Is Your Business Confusing Product Marketing And Content Marketing?

Is Your Business Confusing Product Marketing And Content Marketing?

I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising....
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An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term Hammock himself has little use for. In addition to high-profile me...
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Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

Convincing Executives To Buy Into Content Marketing Is All About Demonstrating Value

Julia McCoy, CEO of Express Writers Julia McCoy earned her place as a top-30 worldwide content marketer two years ago. She’s the author of two bestsellers on the topic, the creator of an online course and the founder of a content agency – Express.....
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Champion And Conquer Your Content Marketing Strategy

Champion And Conquer Your Content Marketing Strategy

Shutterstock Early in my digital marketing career, I read something that had a lasting impact on my approach to marketing — an essay published on the Microsoft website by Bill Gates called “Content is King.” Bill Gates is a true...
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The bane of brands: pressure of ‘always on’ content marketing

The bane of brands: pressure of ‘always on’ content marketing

The rise of social media has given birth to a new phenomenon in marketing: the urge to be present across all platforms in some form or the other, throughout the year. This has resulted in an artificial pressure to be...
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Facebook Pledges Fewer Content Removals, New Criteria as Yet Unclear

Facebook Pledges Fewer Content Removals, New Criteria as Yet Unclear

Facebook will allow more content on its platform that it would have earlier removed because it violated its standards, with new criteria being worked out, a senior executive said on Monday, following a row over the removal of an iconic...
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