Pouring Billions Of Dollars Into Marketing Of Drugs

Pouring Billions Of Dollars Into Marketing Of Drugs

Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira. In recent years, direct-to-consumer (DTC) advertising has expanded to include cancer drugs, such as Opdivo. At last tally, in 2016, the biopharmaceutical industry spent $30...
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Who said stores are dead? These 5 retailers are investing billions of dollars in bricks and mortar

Who said stores are dead? These 5 retailers are investing billions of dollars in bricks and mortar

Though shoppers are increasingly spending more time and money online, that doesn’t mean retailers should ignore their stores. In fact, some of the biggest players in the industry are spending billions of dollars to remodel their existing shops, hoping to...
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