4 Ways to Spice Up B2B Marketing

4 Ways to Spice Up B2B Marketing

When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to...
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Shell on overcoming the B2B challenges of GDPR

Shell on overcoming the B2B challenges of GDPR

Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex. Encouragingly, most B2B marketers (72%) do have a good awareness of GDP...
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5 easy ways to get more out of your B2B marketing data

Data drives decision-making in several industries. It provides cover, establishes trends, and points toward outlooks. So why, according to a PricewaterhouseCoopers study, do 62% of executives rely on their experiences instead of empirical evidence? The answer ...
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