Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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Dow futures imply a more than 400-point surge at Friday’s open as stocks try to rebound from rout

Dow futures imply a more than 400-point surge at Friday’s open as stocks try to rebound from rout

U.S. stock futures traded higher on Thursday night, pointing to a rebound for Wall Street after back-to-back sell-offs. As of 1:17 a.m. ET, Dow Jones Industrial Average futures rose 279 points, indicating a gain of 406.17 points at Friday’s open....
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Sensex soars 385 points at close as rupee recovers, financials lead gains

Sensex soars 385 points at close as rupee recovers, financials lead gains

Indian shares bounced back on Friday after two straight days of losses, starting July derivatives series on a strong footing led by energy and financial stocks as the rupee recovered from an all-time low and Asian peers staged a pullback....
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Video Marketing Continues To Explode As The Way To Reach Customers

Video Marketing Continues To Explode As The Way To Reach Customers

Marketing via video is the biggest way to reach people today. It is nearly unstoppable. Instagram, the photo sharing app phenom acquired by Facebook for X billion announced IGTV this week to add one hour “long form” video options to...
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The PM is talking up India as an investment destination. But where’s the money?

The PM is talking up India as an investment destination. But where’s the money?

The open question is why FDI performed so well under a government, which according to the orthodox narrative was socialist in its mindset and did not pursue economic reforms whereas it has languished somewhat under a successor government widely touted...
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As marketing data proliferates, consumers should have more control

As marketing data proliferates, consumers should have more control

At the Adobe Summit in Las Vegas this week, privacy was on the minds of many people. It was no wonder with social media data abuse dominating the headlines, GDPR just around the corner, and Adobe announcing the concept of a centralized customer experience...
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