The first personal finance book I ever read completely changed the way I think about and manage my money

The first personal finance book I ever read completely changed the way I think about and manage my money

There are many books out there about money. So many aim to teach you how to manage your money better, offering new conceptual tips and strategies to accomplish success. Personally, the best money book I have ever read taught me...
read more
7 Fresh Aspects That One Should Know About Digital Marketing

7 Fresh Aspects That One Should Know About Digital Marketing

From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising...
read more
Why We Know Nothing About Marketing

Why We Know Nothing About Marketing

As Ygritte states in Game of Thrones, “You know nothing, Jon Snow.” The same could be said about marketers: We know nothing about marketing. Take a look at your social feeds, the events you attend and probably the books “others” read. They...
read more
Chicago Workshop Teaches Small Businesses about the Voice of the Customer

Chicago Workshop Teaches Small Businesses about the Voice of the Customer

The Voice of the Customer (VOC) grows louder every day. Customers can now share a bad experience easily with the world. They can take to social media, a website, blog, review sites, or forums to voice their discontent. Handle the...
read more
What Small Business Owners Should Know About Cryptocurrencies

What Small Business Owners Should Know About Cryptocurrencies

The rapid rise of cryptocurrencies startled many market onlookers, but proponents of these new digital tokens continue to insist that cryptocurrencies are still only just getting started. Around the world, businesses of all shapes and sizes are now beginning t...
read more
Marketing Is About More Than Just Marketing: How It Affects An Organization

Marketing Is About More Than Just Marketing: How It Affects An Organization

GettyGetty Marketing. It’s such a straightforward term — or is it? According to the American Marketing Association, the definition of marketing is “the activity, set of institutions and processes for creating, communicating, delivering and exchan...
read more
1 2 3 6