4 Ways to Spice Up B2B Marketing

4 Ways to Spice Up B2B Marketing

When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to...
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Will borrowers benefit if RBI regulates housing finance companies? 4 experts weigh in

Will borrowers benefit if RBI regulates housing finance companies? 4 experts weigh in

The Budget has proposed that the RBI, and not the National Housing Bank, regulate housing finance companies. ET Wealth asks industry experts and consumer activists if this will benefit customers. Neera Saxena, MD and CEO, GIC Housing Finance says YES &#8...
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4 Influencer Marketing Secrets Entrepreneurs Need to Know

4 Influencer Marketing Secrets Entrepreneurs Need to Know

Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwing products and money toward these socia...
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4 important investment avenues where returns don’t matter

4 important investment avenues where returns don’t matter

Not all your investments are likely to be linked to definite future goals. ET Wealth looks at the four important investments from which you should not expect any return. Emergency fund: This is a corpus kept aside to meet unforeseen expenses such as...
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