Four tips to make the most of marketing attribution

Marketing becomes more complicated year-by-year and it’s important to be able to analyze its success when setting up a new strategy. The growing number of available channels brings up the challenge of finding a precision when analyzing their effectiveness. Marketing attribution can help marketers explore how each channel contributes to…

Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

Some things keep marketers awake at night, and mobile is likely one of them. This is because more and more potential customers are going mobile only, shifting away from desktop-based user interfaces in favor of smartphones. With that comes an ever-changing marketing landscape in which one-size-fits-all mindsets no longer apply.Today’s…

Millennial Marketing 101: Moving Past The Data To Get To The Transparency

Shutterstock I am a very old millennial. Born in 1983, I entered the world right in the middle of the most significant transition in modern human history: analog to digital. So, while I am still quite fond of things like paper products, I also welcome their imminent death. And, as the…

ICICI Bank board to meet on Monday, may discuss CEO Chanda Kochhar loan issue

The board of ICICI Bank, which will meet on Monday for approving the annual earnings of 2017-18, may see some discussion on the allegations of conflict of interest against the lender’s CEO Chanda Kochhar, sources said. There are series of allegations of impropriety in ICICI Bank extending loans to some…

Oil’s surge to $70 turns rupee into Asia’s worst carry-trade

‘ Oil’s advance to the highest level since 2014 is squeezing the carry-trade returns on the Indian rupee to a point where they are the worst in Asia. While the nation’s nominal yields are the second-highest in Asia, rupee weakness is making the trade unprofitable. Borrowing in dollars to invest…