Main Street Business Borrowing Slows 9.7% in December

. This could be an indication of small business confidence slowing as we enter 2019. Small business lendingis often used as a gauge of economic health and confidence. So any slowdown in those rates is not a great sign for the economy. There are several likely reasons why this shift may…

4 Influencer Marketing Secrets Entrepreneurs Need to Know

Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwing products and money toward these social media stars — influencer marketing works. The top 50 Instagram influencers have…

Pouring Billions Of Dollars Into Marketing Of Drugs

Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira. In recent years, direct-to-consumer (DTC) advertising has expanded to include cancer drugs, such as Opdivo. At last tally, in 2016, the biopharmaceutical industry spent $30 billion on medical marketing, about a third of which was…

Ola raises around $16 million from J3T Ventures, HBM Investment, others

SoftBank-backed Ola has raised another tranche of around $16 million from at least nine new investors, including J3T Ventures and HBM Investment in its ongoing Series J round, according to documents filed with the Registrar of Companies (ROC) and sourced from data intelligence firm PaperVC. Petite Pond, Omar O Raucci, Lyon…