Independent businesses benefit from Small Business Saturday
If you’re looking to give back to local businesses in your community with your holiday shopping, you’ll want to get out for Small Business Saturday.
Small Business Saturday, which started in 2010, encourages people to shop in their small local stores rather than national chains at big-box stores.
Gray DC reports from Deputy Director of Economic Research Devin O’Connor that: “The effect of once you get a customer in your door you have a chance to make a repeat customer or get someone used to purchasing from you or loyal to purchasing from you.”
American Express says “in 2013, more than 1,400 individuals and organizations signed up as Neighborhood Champions to rally their communities with events and activities on Small Business Saturday.
Last year, the number of Neighborhood Champions jumped to 7,200.
American Express also reports that since Small Business Saturday started eight years ago, customers across the country have reported spending about $85 billion at independent retailers and restaurants. This is $85 billion, over eight days alone.
Gray DC reports a survey from American Express and the National Federation of Independent Business shows about 67 cents for every dollar spent at local businesses on Small Business Saturday go back into the community.