Oil marketing cos permit dealers to operate more than one petrol pump

Oil marketing cos permit dealers to operate more than one petrol pump

State oil marketing companies (OMCs) have permitted dealers to operate more than one petrol pump, paving way for emergence of small chains of filling stations in the country. IndianOil, Bharat Petroleum and Hindustan Petroleum are currently in the process of appointing dealers for about 78,500 filling...
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Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and....
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Want To Grow Your Business? Try These Four Marketing Pivots

Want To Grow Your Business? Try These Four Marketing Pivots

If you were to rate your marketing on a scale of 1-10, with 1 being the worst and 10 being the best, how would you rate it? I have asked this question hundreds of times over the years and have...
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4 Influencer Marketing Secrets Entrepreneurs Need to Know

4 Influencer Marketing Secrets Entrepreneurs Need to Know

Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwing products and money toward these socia...
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Pouring Billions Of Dollars Into Marketing Of Drugs

Pouring Billions Of Dollars Into Marketing Of Drugs

Everyone has seen the commercials on television for prescription drugs, such as Eliquis, Xeljanz, and Humira. In recent years, direct-to-consumer (DTC) advertising has expanded to include cancer drugs, such as Opdivo. At last tally, in 2016, the biopharmaceuti...
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15 Challenges Marketers Faced In 2018 (And What They Learned)

15 Challenges Marketers Faced In 2018 (And What They Learned)

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving. Those who continue learning and growing will never...
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