Apple Accused of Making False Claims About iPhone X Series Screen Sizes, Pixel Counts

Apple Accused of Making False Claims About iPhone X Series Screen Sizes, Pixel Counts

A lawsuit filed in a US court has accused Apple of making false claims about the screen sizes and pixel counts of the displays in its iPhone X ₹ 74,999 series, CNET reported. The suit filed on Friday in the...
read more
Ford’s Ranger rides again. But will it win in a crowded truck market?

Ford’s Ranger rides again. But will it win in a crowded truck market?

    Ford 2019 Ford Ranger Just weeks before Ford rolls out its new Ranger pickup, the automaker finds itself in a strange position: playing catch up on trucks. After eight years of ignoring the midsize truck market while Toyota...
read more
IndiGo clarifies: Web check-in is free, but seat selection chargeable

IndiGo clarifies: Web check-in is free, but seat selection chargeable

Low-cost airline IndiGo has said that it will not charge passengers any extra amount for web check-in, but flyers would have to pay anywhere between Rs 100 and Rs 800 for selecting seats online. “This is to further clarify that IndiGo...
read more
7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

Leading research and advisory firm Gartner conducts several annual studies, attempting to provide insights for global industry leaders. I recently asked some of Gartner’s leading analysts and advisers to weigh in on the hot marketing issues based on research...
read more
Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture. And then there are the challenges. How do you keep ideas fresh? How do you maintain focus? How...
read more
How do you solve a marketing problem like Mary Jane?

How do you solve a marketing problem like Mary Jane?

Tim Dewhirst is a senior research fellow in marketing and public policy at the College of Business and Economics at the University of Guelph. Despite Canada’s legalization of recreational marijuana on Oct. 17, uncertainty remains about what marijuana marketi...
read more