Tearing Down Walls Between Marketing And Sales

Tearing Down Walls Between Marketing And Sales

The gap between marketing and sales is impossible to accurately measure and tricky to meaningfully assess. Blurred with competing agendas and ingrained perceptions, the relationship between an organization’s marketing people and sales people can be difficult to understand, let alone...
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Black-marketing of ration: Licenses of 2 dealers cancelled, TSO’s salary withheld

Black-marketing of ration: Licenses of 2 dealers cancelled, TSO’s salary withheld

Taking strong note of alleged black-marketing of subsidized ration in Budhal area, the district administration has ordered cancellation of licenses of two ration dealers in Budhal besides withholding the salary of concerned tehsil supply officer (TSO). As per ...
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Blockchain Marketing Pro Tips: How To Get Noticed Online

Blockchain Marketing Pro Tips: How To Get Noticed Online

Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform and taken advantage of its features. A decentralized...
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Samsung’s US marketing lead quits following department investigation

Samsung’s US marketing team is in the midst of turmoil, and that might include some high-profile casualties. Wall Street Journal sources claim that Samsung recently fired “several” workers in its American marketing division after an intern...
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Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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Veen plans to enter retail marketing with its new portfolio by 2019-end

Veen plans to enter retail marketing with its new portfolio by 2019-end

Finnish premium beverage brand Veen is all set to extend its product portfolio in India. The brand, which normally sells its range of natural water in traditional glass bottles at luxury hotels, restaurants, bars and nightclubs in India, will introduce...
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