Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line: Marketing effectiveness acts as a ‘Trojan horse’ to being a more customer-led business

Direct Line says implementing a marketing effectiveness culture has acted as a “Trojan horse” to allow it to become a more customer-led business, and believes it is critical for CMOs to encourage this way of working to gain more influence...
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Veen plans to enter retail marketing with its new portfolio by 2019-end

Veen plans to enter retail marketing with its new portfolio by 2019-end

Finnish premium beverage brand Veen is all set to extend its product portfolio in India. The brand, which normally sells its range of natural water in traditional glass bottles at luxury hotels, restaurants, bars and nightclubs in India, will introduce...
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Oil marketing cos permit dealers to operate more than one petrol pump

Oil marketing cos permit dealers to operate more than one petrol pump

State oil marketing companies (OMCs) have permitted dealers to operate more than one petrol pump, paving way for emergence of small chains of filling stations in the country. IndianOil, Bharat Petroleum and Hindustan Petroleum are currently in the proces...
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Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers to pour more ad dollars into digital: Where are they spending?

Travel marketers in Asia Pacific (72%) are planning to increase digital ad spend this year. In particular, about 60% of travel marketers in the region plan on increasing digital ad spend on Facebook and Instagram, followed by programmatic display, mobile and....
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Want To Grow Your Business? Try These Four Marketing Pivots

Want To Grow Your Business? Try These Four Marketing Pivots

If you were to rate your marketing on a scale of 1-10, with 1 being the worst and 10 being the best, how would you rate it? I have asked this question hundreds of times over the years and have...
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4 Influencer Marketing Secrets Entrepreneurs Need to Know

4 Influencer Marketing Secrets Entrepreneurs Need to Know

Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwing products and money toward these socia...
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