Is Your Business Confusing Product Marketing And Content Marketing?

Is Your Business Confusing Product Marketing And Content Marketing?

I’ve seen it happen a million times. I bet you have, too. You download a white paper or e-book you expect to provide valuable content on a topic you’re interested in learning more about. The first two paragraphs look promising....
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Six Strategies For Leveraging Customer Reviews To Boost Marketing

Six Strategies For Leveraging Customer Reviews To Boost Marketing

The purpose of marketing is to create fans of your brand. In order to accomplish this, you have to capitalize on real, tangible and non-incentivized customer reviews. Historically, the retail and hospitality industries have relied heavily on user reviews, with...
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Uber Lays Off 400 Employees From Marketing Team

Uber Lays Off 400 Employees From Marketing Team

Uber CEO Dara Khosrowshahi wrote in an internal email that the company needs to address its slowing growth. (Photo by Michele Tantussi) GETTY IMAGES Topline: Uber laid off 400 employees from its marketing department Monday as the company contends with...
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How Instagram Checkout Can Help Influencer Marketing Explode

How Instagram Checkout Can Help Influencer Marketing Explode

When it comes to marketing, there’s a lot to love about Instagram Checkout. By providing consumers with a more seamless, one-click purchase experience without having to leave their Instagram feed, the new program helps retailers increase conversions and ...
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How to Create a Lucrative Marketing Business Right from Your Laptop

How to Create a Lucrative Marketing Business Right from Your Laptop

Businesses desperately need help with digital marketing, and most sophisticated digital marketing operations today can be run from a laptop. That means anyone with decent digital marketing skills and the right technology can build a location-independent busine...
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Marketing to the managed inbox: Why digital marketers need to own deliverability

Marketing to the managed inbox: Why digital marketers need to own deliverability

Today’s digital marketers are facing unprecedented dilemmas when it comes to email marketing. Over the past 25 years, the adoption of email for personal and business use led to an increased volume of “batch-and-blast” emails. Illegal spam tactics targeti...
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