Marketing Innovation Starts And Ends With Customer Obsession

Marketing Innovation Starts And Ends With Customer Obsession

ForresterBy Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But...
read more
Four tips to make the most of marketing attribution

Four tips to make the most of marketing attribution

Marketing becomes more complicated year-by-year and it’s important to be able to analyze its success when setting up a new strategy. The growing number of available channels brings up the challenge of finding a precision when analyzing their effectiveness. M...
read more
Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

Some things keep marketers awake at night, and mobile is likely one of them. This is because more and more potential customers are going mobile only, shifting away from desktop-based user interfaces in favor of smartphones. With that comes an...
read more
Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Netflix Has Adopted Machine Learning to Personalize Its Marketing Game at Scale

Opinions expressed by Entrepreneur contributors are their own. Imagine having a conversation with your financial advisor. He can tell by your tone of voice or facial expression if something makes sense or if you disagree with something, and he can adjust acc...
read more
4 old school marketing techniques that are still relevant today

4 old school marketing techniques that are still relevant today

It’s easy to get caught in the fancy digital marketing strategies available these days. From social media, content, organic, paid, mobile and various more types of marketing, it is almost overwhelming to think about all the possibilities. With even mor...
read more
How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

How CMOs Can Integrate The Voice Of Sales Into Their Marketing Process

As a CMO how often do you meet with your counterpart in sales? Probably not often enough. According to a survey by Demand Gen Report, 45% of sales executives meet with their marketing peers less than once per quarter. This lack of alignment between sales....
read more