7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

7 Marketing Issues To Be Aware Of Heading Into 2019: Insight From Gartner and CMOs

Leading research and advisory firm Gartner conducts several annual studies, attempting to provide insights for global industry leaders. I recently asked some of Gartner’s leading analysts and advisers to weigh in on the hot marketing issues based on research and...
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Manipulation in Marketing: How It’s Used, and How to Use It Ethically

Manipulation in Marketing: How It’s Used, and How to Use It Ethically

There are clear advantages to an in-house marketing team. You own the data, you own the message, and you know the culture. And then there are the challenges. How do you keep ideas fresh? How do you maintain focus? How...
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How do you solve a marketing problem like Mary Jane?

How do you solve a marketing problem like Mary Jane?

Tim Dewhirst is a senior research fellow in marketing and public policy at the College of Business and Economics at the University of Guelph. Despite Canada’s legalization of recreational marijuana on Oct. 17, uncertainty remains about what marijuana marketi...
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An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

An Early Content Marketing Pioneer Rebels Against Some Of The Modern Forms

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term Hammock himself has little use for. In addition to high-profile me...
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Apply These 3 Techniques to Take Advantage of Your Brick and Mortar Store’s Secret Edge

Apply These 3 Techniques to Take Advantage of Your Brick and Mortar Store’s Secret Edge

Do you own a brick-and-mortar store? If it sells apparel, you’re in luck: According to a recent report in Chain Store Edge, apparel is the one retail category in which consumers prefer to shop in-store rather than online. Shoppers like to try...
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Say What? Small Businesses Racked Up More Than $1 Billion in Sales During Amazon Prime Day

Say What? Small Businesses Racked Up More Than $1 Billion in Sales During Amazon Prime Day

Saying Prime Day 2018 started with a bang is an understatement. Small and medium-sized businesses were able to generate more than $1 billion in sales on the first day. Prime Day 2018 Results Small businesses who took part in the...
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