7 Fresh Aspects That One Should Know About Digital Marketing

7 Fresh Aspects That One Should Know About Digital Marketing

From print to digital, marketing has changed at faster clip in the last five years than during the previous 50. This rapid evolution doesn’t show signs of slowing down. Marketers generally rely on SEO, social media, content marketing, paid advertising...
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4 Ways to Spice Up B2B Marketing

4 Ways to Spice Up B2B Marketing

When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professio...
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Why We Know Nothing About Marketing

Why We Know Nothing About Marketing

As Ygritte states in Game of Thrones, “You know nothing, Jon Snow.” The same could be said about marketers: We know nothing about marketing. Take a look at your social feeds, the events you attend and probably the books “others” read. They...
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Rakesh Misri Takes Over As HPCL Marketing Director

Rakesh Misri Takes Over As HPCL Marketing Director

Rakesh Misri took over as Director-Marketing of Hindustan Petroleum Corporation Ltd (HPCL) on Thursday. Prior to his appointment as Director-Marketing, Misri was Executive Director-Marketing Coordination in the public sector company. A gold medalist in Civil E...
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Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

Personalized Information Makes The Wine Marketing Focus Group A Thing Of The Past

An age-old marketing need is to identify a consumer base, its preferences, and the strength of a product’s message and presentation. In the past, the focus group was a most widely used method, which may or may not have been...
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Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

Comcast Violates A Key Marketing Principle: Never Give Your Customers A Reason To Switch

When I started my career, the business objective was clear—to identify and create real, meaningful, and sustainable value for customers. Within a few years, I distinctly remember a meeting where the head of the division said: “Never give your consumers...
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