GDPR: Data protection overhaul hits small businesses

Are you fed up of emails from businesses imploring you to stay on their mailing list? Spare a thought for the small firms navigating the biggest shake-up in data protection rules in 20 years. The General Data Protection Regulation (GDPR) comes into force on Friday – to cut a long and complicated…

Industry Day for Small Business Contractors

The U.S. Army Corps of Engineers, Galveston District, will host an Industry Day for small business government contractors June 20, from 8 a.m. to 3 p.m. at the district’s headquarters building in Galveston, Texas. The purpose of the event is to present upcoming work for fiscal year 2019, help small…

How Some Small-Business Owners Can Now Save On Energy Costs

Shutterstock As energy costs are one of the top three business expenses in 35% of small businesses, reducing energy bills could provide a significant boost to your bottom line. One of the simplest ways to do so is to take advantage of the competition brought about by energy deregulation. In my…

The Challenges Of B2B2C Marketing In Major Corporations

Shutterstock B2B2C marketing is one of the most challenging marketing environments. B2B2C entails a company selling to another company (let’s call this entity “the customer”) that is not the consumer of the product. The consumer is an individual requiring the help of the customer to make the best purchase decision….

Is Podcast Marketing Right For Your Business?

Radio advertising in the US is expected to remain relatively flat through 2021, but podcast adverting spending is expected to double during this same period. Podcasts continue to gain popularity due to the global proliferation of smartphones. These seemingly essential devices are most popular with the 18-34 year old demographic that makes up…

Marketing Innovation Starts And Ends With Customer Obsession

ForresterBy Keith Johnston, Vice President, Research Director Despite all the monumental changes to technology and media that afford marketers the capabilities to build emotion-rich customer relationships, they frequently struggle to rise above roles as brand despots or sales vassals. But don’t blame the tools; it’s because marketing functions are mired…